글로벌 테크 리커머스 플랫폼 번개장터(대표 강승현 최재화)사 12월 5일부터 12월 31일까지 첫 연말 프로모션인 ‘번개 프라이데이’를 진행한다. 블랙프라이데이로 이어지는 소비 흐름 속에서 ‘새것’ 대신 ‘내 것’을 찾는 새로운 쇼핑 경험을 제안하기 위해 처음으로 기획된 행사다.
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번개장터는 이벤트 기간 동안 매일 최대 1만 원 랜덤 번개포인트를 지급하고, 10만 원 이상 구매 시 사용 가능한 1만 원 할인 쿠폰을 매일 선착순으로 제공한다. 특히, 구매 금액의 3%를 번개포인트로 돌려주는 페이백 혜택(1인당 최대 5만 원)은 소비자들의 실질적인 구매 부담을 낮출 것으로 기대된다. 이와 더불어 첫 구매 고객에게는 5천 원 쿠폰을, 인기 카테고리별로 다양한 맞춤 쿠폰을 제공하여 폭넓은 취향 소비를 지원한다.
번개장터는 이번 ‘번개프라이데이’가 연말 쇼핑 문화 속에서 리커머스의 가치를 더욱 확장하는 계기가 되길 기대하고 있다. 번개장터 조은서 마케팅본부장은 “중고거래는 이제 절약을 넘어 취향을 찾아가는 소비로 변화하고 있다”며 “이번 번개프라이데이가 합리적인 연말 소비를 원하는 이용자들에게 새로운 선택지가 되길 바란다”고 말했다.
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