패션 전문 기업 더캐리(대표 이은정, 윤중용)가 전개하는 프리미엄 유아동복 브랜드 베베드피노가 ‘TH E SAILOR’라는 콘셉트의 2024 SS 컬렉션을 선보였다.
’Bonjour, 바다’를 모티브로 바다여행을 떠나는 친구들의 우정을 다룬 이번 캠페인은 바람의 언덕 너머 광활한 바다의 숨결을 담은 영국 Botany Bay Beach의 감성을 담은 컷이 지난 1월 4일 공개되면서 한층 더 신비로움을 더했다.
이번 컬렉션은 아이들의 상상력을 가득 담은 돌고래 캐릭터를 중심으로 따뜻한 감성의 플라워 패턴과 싱그러운 체리 그래픽으로 러블리한 무드를 표현했으며, 세일러 카라의 아우터와 마린햇 등 바다의 자유로움을 베베드피노만의 유니크함으로 표현해 한층 더 기대를 모은다.
베베드피노 관계자는 “2024 SS 컬렉션은 더 넓은 세상으로 나아가기 위한 친구들과의 바다 여행을 담아 더 풍성한 스토리가 디자인으로 표현됐다”며 우리 아이들이 도전하고 즐거워하는 모든 순간에 언제나 베베드피노가 함께 하기를 바란다고 어필했다. SPRING COLLECTION이 공개됨에 따라 다양한 소식과 이벤트가 인스타그램 채널에서 진행될 예정이며, 봄 컬렉션은 베베드피노 공식 홈페이지 및 가까운 매장과 캐리마켓에서 만날 수 있다.
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