글로벌 생활용품 기업 ㈜락앤락(대표 김성훈)의 진공쌀통이 출시 4개월 만에 누적 판매량 10만 대를 돌파했다. 지난 6월 홈쇼핑을 통해 처음 선보인 이후 2분에 한 대 이상 판매된 셈으로, 첫 방송 당시부터 큰 호응을 얻으며 빠른 시간 내 히트 상품으로 등극했다. 특히 출시 초기 홈쇼핑 채널에서만 판매된 점을 감안하면 더욱 유의미하다.
락앤락 진공쌀통은 자동 진공 기술로 쌀의 신선함을 오래 보존해 주는 주방 소형가전이다. 20킬로파스칼(kpa) 압력으로 최상의 진공 상태를 알아서 일정하게 유지하고, 여기에 락앤락만의 대표 밀폐기술인 ‘중공형 실리콘’을 더해 진공 능력을 높였다. 코로나19가 불러온 집밥 트렌드에, 위생에 대한 높아진 관심으로 인기를 끌었다. 최근에는 가격이 급등한 햅쌀을 오랫동안 처음 상태 그대로 유지해 주는 최적의 아이템으로 한층 주목 받고 있다.
업계 최초로 일체형 진공 스위치를 적용해 진공과 해제를 간편히 작동할 수 있도록 했고, 20kg 대용량과 10kg 소용량으로 구성해 1~2인 가구부터 4인 이상 가족까지 편리하게 이용할 수 있도록 했다. 기능뿐 아니라 간결하면서도 세련된 락앤락만의 디자인 아이덴티티를 담아내며 인테리어 가전에 대한 소비자 니즈도 충족시켰다. 쌀독을 현대적으로 재해석한 독창적인 디자인으로, 세계적인 디자인상인 2021 독일 디자인 어워드에서 본상(winner)을 수상하기도 했다.
락앤락은 진공쌀통 판매 10만 대 돌파를 기념해 다음달 4일까지 플레이스엘엘 매장에서 진공쌀통 구매 시 프리미엄 내열유리 소재의 유리 용기, ‘바로한끼’를 증정하는 사은 행사를 마련한다. 또한 오는 28일 오후 1시 30분부터 한 시간 동안 GS홈쇼핑에서 진공쌀통 특별 방송을 선보이고, 방송에서만 만날 수 있는 더블 구성을 통해 추가 할인 혜택을 제공한다. 또한 진공쌀통에 함께 보관할 수 있는 잡곡 전용 용기, 인터락 3개 세트를 증정하고 구매자 중 60명을 추첨해 경품을 제공할 예정이다.
락앤락 개발4팀 정재원 팀장은 “주방 소형가전이 단시간 내 누적 판매 10만 대를 돌파한 건 이례적인 것으로, 시장 상황과 소비자의 니즈에 발 빠르게 대응한 덕분”이라며 “진공쌀통 흥행을 통해 주방 소형가전 시장에서 자사의 가능성을 확인한 만큼, 앞으로도 소비자들이 만족할 수 있는 혁신 제품을 지속 선보일 것”이라고 말했다.
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Spark creativity and collaboration in any learning
environment with a variety of Microsoft 365 apps and free templates to choose from.
Your files and memories are secure in the cloud with 5GB of storage for free and 1TB with
a paid Microsoft 365 subscription. The Microsoft 365 Copilot app brings together your favorite apps and Copilot in one intuitive platform.
The leaderboard offers a fun new way to connect with your favorite creators and other fans during live
streams. The top fans leaderboard reflects and ranks each
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A new pedestrian bridge over State Route 520 links
East and West Campuses, extends a local
bike trail, and connects to Sound Transit’s Redmond Technology Station. Green Building
Council’s LEED Platinum certification and the International
Living Future Institute’s Zero Carbon certification and has achieved Salmon Safe Certification. These
efforts have made low-carbon concrete the default option for local suppliers, with no cost
premium. The Pedestrian Bridge connects Microsoft’s East and West Campus, creating a direct connection between the distinct areas of campus while also eliminating the
need for cars to traverse campus. Terraces integrated with the buildings allow for connection with
nature, and are planted with native species,
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The initial campus was on a 30-acre (12 ha) lot with six buildings, and was able to accommodate 800 employees but eventually grew to 1,400 by 1988.
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Microsoft partnered with Sound Transit and the City of Redmond to fund a pedestrian bridge connecting the light rail station to
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The transit center opened in 2002 and will be the eastern terminus of the East Link
light rail extension, scheduled to open in 2023. The
campus is located on both sides of the State Route 520 freeway, which connects it to the
cities of Bellevue and Seattle as well as the Redmond city center.
In January 2006, Microsoft announced the purchase of
Safeco’s Redmond campus after the company had begun consolidating its offices at the Safeco Tower in Seattle’s University District a year earlier.
Microsoft initially moved onto the grounds of the campus on February 26, 1986,
weeks before the company went public on March 13.
By adding native and adaptive vegetation, using rainwater capture for toilet flushing, and installing
efficient fixtures and irrigation, the campus is projected to save more
than 20 million gallons of water each year.
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