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현대백화점, 더현대 서울에 ‘알로(Alo)’ 오픈

김다인 기자
By 김다인 기자
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현대백화점(대표 정지선 정지영)의 더현대 서울 2층에 미국의 프리미엄 라이프스타일 브랜드 ‘알로(Alo)’ 매장을 오픈했다.

국내 백화점 첫 매장이자, 지난달 문을 연 도산공원 플래그십 스토어에 이은 국내 두 번째 매장이다. 이번 더현대 서울 매장에서는 알로의 시그니처 아이템들을 한 자리에서 경험할 수 있도록 구성됐다. 데일리 웨어, 요가웨어, 액세서리 등 다양한 컬렉션을 통해 브랜드가 추구하는 조화롭고 균형 잡힌 라이프스타일을 직관적으로 느낄 수 있다.

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