화요일, 12월 30, 2025
Home미분류K2, 하이킹화 '플라이하이크' 5년만에 누적 판매 100만 족 돌파

K2, 하이킹화 ‘플라이하이크’ 5년만에 누적 판매 100만 족 돌파

아웃도어 브랜드 K2의 대표 하이킹화 ‘플라이하이크(FLYHIKE)’가 하이킹화로는 처음으로 누적 판매 100만 족을 돌파했다고 13일 밝혔다.

K2 플라이하이크 시리즈는 2018년 하반기 첫 출시 이후 2019년 10만4천 족, 2020년 17만7천 족, 2021년 27만 족, 2022년 33만7천 족이 팔려나가며 아웃도어 신발 시장에서 압도적인 판매량을 보여왔다. 출시 5년만에 누적 판매 100만 족을 돌파하며 국내 하이킹화 최초로 밀리언셀러에 등극했다.

플라이하이크는 등산화와 러닝화의 장점을 결합한 하이킹화로 가벼운 착화감과 우수한 접지력으로 트레킹이나 단기 산행 뿐 아니라 일상에서도 멀티 착용이 가능한 점이 인기의 주요 요인으로 꼽힌다.

특히, 지난 3년간 플라이하이크를 구매하는 30대 고객이 급격히 늘어나는 등 코로나 기간 젊은 층이 등산 인구로 유입되면서 젊은 고객층의 구매가 급증한 것으로 나타났다.

또한 출시 초기부터 꿈의 소재로 불리는 그래핀 폼을 미드솔(중창)에 적용하는 등 K2의 차별화된 기술력을 통해 최상의 쿠셔닝과 안정성을 선보였으며, 이를 기존 고객층 뿐 아니라 가벼운 하이킹화를 찾는 젊은 고객층 대상으로도 마케팅을 강화하면서 하이킹 시장의 베스트셀러로 자리잡았다.

K2신발용품기획팀 신동준 이사는 “등산화와 운동화의 장점을 결헙한 하이브리드 하이킹화로 가볍고 일상에서도 착용하기 좋은 아웃도어 신발을 원하는 소비자들의 니즈를 성공적으로 공략해 누적 판매 100만족을 달성하게 됐다”며, “앞으로도 K2의 뛰어난 기술력을 적용한 다양한 신규 제품을 출시해 플라이하이크 라인을 강화해 나갈 예정”이라고 말했다.

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