다니(대표 김다인)의 패션 브랜드 ‘다이닛(DEINET)’이 지난 27일부터 29일까지 서울 성수동에서 운영한 첫번째 팝업스토어가 3일간 방문객 5천 명 이상, 매출 1억 7천만 원의 성과를 기록했다.
이번 팝업스토어는 MZ세대들에게 전폭적인 지지를 받고 있는 ‘다이닛(DEINET)’과 ‘더뮤지엄비지터(THE MUSEUM VISITOR)’의 컬래버레이션 팝업으로 오픈 전부터 화제를 모았다.
특히 두 브랜드를 이끄는 ‘다이닛’ 김다인 디렉터와 ‘더뮤지엄비지터’ 박문수 디자이너 부부의 첫 번째 협업 프로젝트로 더욱 주목을 받았다.
서울 성수동에서 3일간 열린 이번 행사는 단순한 팝업스토어를 넘어 두 브랜드의 독보적인 아이덴티티를 보여주는 공간으로 호평을 받으며, 5천 명 이상이 방문했고 현장 매출은 약 1억 7천만 원을 기록했다.
각 브랜드의 감성이 어우러진 감각적인 공간에서 팝업 기간 중에만 만날 수 있는 익스클루시브 아이템과 그간 온라인을 중심으로 전개한 베스트 아이템을 선보였다.
그 중 팝업에서 최초 공개한 ‘TMV X DEINET’ 컬래버 아이템들은 빠르게 완판을 기록하며, 두 브랜드의 시너지를 입증했다.
대표적으로 ‘타이포 미니 월렛(TYPO MINI WALLET)’, ‘베스트 프렌드 매쉬 캡 모자(BEST FRIEND MESH CAP)’, ‘베스트 프렌드 티셔츠(BEST FRIEND T-SHIRTS)’ 등이다.
첫 팝업스토어를 성공적으로 마친 다이닛은 팝업에서 단독 공개한 ‘2025 핫썸머 컬렉션’을 시작으로 하반기에도 새롭고 ‘다이닛스러운’ 컬렉션을 선보인다.
다이닛 관계자는 “올해는 브랜드 론칭 2년차를 맞아 보다 많은 고객들에게 차별화된 브랜드 경험을 제공할 수 있는 다양한 프로젝트를 진행할 계획이니, 앞으로도 따뜻한 관심과 성원을 바란다”고 말했다.
한편, 다이닛은 마뗑킴의 파운더 김다인 대표와 세정그룹의 박이라 OVLR(오뷔엘알) 대표가 함께 만든 브랜드다.
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