청오디피케이(대표 오광현 김영훈)의 도미노피자가 브랜드 리프레시를 통해 개편된 기업 이미지(CI)를 공개했다. 이번 CI 개편은 No.1 피자 브랜드로의 위치를 공고히 함과 동시에 아이코닉한 브랜드로 한걸음 더 성장하기 위해 진행된 브랜드 리프레시의 일환으로 진행됐다.
개편된 CI에서는 한층 선명한 색상과 신규 서체를 사용해 모던하고 개성 있는 이미지를 강화, 보다 직관적으로 소비자들에게 다가갈 예정이다.
특히 도미노피자는 이번 브랜드 리프레시를 통해 세련되고 즐거운 이미지를 강화해 모든 세대가 즐길 수 있는 브랜드로 거듭나겠다는 의지도 분명히 했다. 향후 도미노피자는 다양한 채널을 통해 개편된 CI와 이에 담긴 방향성을 알릴 예정이다.
도미노피자 관계자는 “소비자들에게 더욱 긍정적이고 인상적인 브랜드로 나아가기 위한 첫 걸음으로써 글로벌 리프레시를 통해 개편된 CI를 공개한다”며 “이번 CI 개편을 시작으로 도미노피자는 다양한 신제품과 마케팅 활동을 통해 고객들에게 언제나 맛있는 피자와 경험을 제공하는 브랜드로 확고히 자리매김하겠다” 고 말했다.
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