글로벌 푸드케어&케이터링 아워홈(대표 구지은)이 옛 추억의 맛을 느낄 수 있는 K-STREET 컵 떡볶이 2종을 출시했다.
최근 전 세계적으로 K푸드에 대한 관심이 높아지면서, 특히 떡볶이나 김밥 등 우리나라 고유의 길거리 음식이 주목받고 있다. 또한 추억을 자극하는 식문화 트렌드가 확산됨에 따라 학창시절 학교 앞에서 즐겼던 분식 메뉴가 꾸준히 인기를 얻고 있다.
따라서 아워홈은 MZ세대와 글로벌 소비자를 주요 타깃으로 삼고 간편하게 즐길 수 있는 컵 떡볶이 제품을 기획해 선보였으며, 내수용과 수출용 제품을 동시에 출시해 국내외 시장을 동시 공략한다는 계획이다.
신제품은 K-STREET 오리지널 떡볶이와 K-STREET 로제 떡볶이 총 2종이다. K-STREET 오리지널 떡볶이는 누구나 좋아하는 매콤달콤한 맛에 아워홈만의 특제 분말 스틱 K-디아블로 소스를 추가했다. 취향에 따라 매운 맛을 조절해 즐길 수 있는 재미 요소를 더했다. K-STREET 로제 떡볶이는 깊은 풍미를 자랑하는 크리미하고 달콤한 핑크빛 로제소스에 매콤함을 더해 느끼하지 않게 맛볼 수 있다.
한 입에 쏙 들어가는 쌀떡은 시간이 지나도 굳거나 딱딱해지지 않아 말랑하고 쫄깃한 식감을 마지막까지 즐길 수 있다. 또한 한 손에 들고 먹기 좋은 컵 사이즈에 포크가 함께 동봉돼 언제 어디서나 간편히 즐길 수 있다. 뚜껑을 활용해 쉽게 덜어 먹을 수 있어 편리하다. 조리 방법은 떡과 분말소스를 컵에 넣고 용기 안쪽 표시선까지 뜨거운 물을 부어준 후 전자레인지에 2분간 조리하면 된다.
한편, K-STREET 컵 떡볶이 2종은 아워홈몰 또는 아워홈 공식 네이버 브랜드 스토어에서 판매한다. 이재화 아워홈 HMR사업부장은 “길거리 음식 떡볶이가 소비자들의 향수를 자극하며 전 세계적인 대표 간편식 메뉴로 급부상하고 있다”며 “이번 신제품은 옛 추억의 맛과 비주얼은 살리면서 현대식으로 재해석해 구성한 만큼 남녀노소 즐기기 좋은 대표 K간식이 될 것으로 보인다”고 밝혔다.
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