신원(대표 박정주)이 여성복 브랜드 ‘베스띠벨리(BESTI BELLI)’와 ‘씨(SI)’의 복합매장 형태로 운영 중인 인천 부평점이 오픈 이후 두 달 만에 매출액 3억원을 초과 달성했다.
지난 3월 1일 신규 개점한 부평점은 유동 인구가 많은 인천 지하철의 환승 지역인 부평역 인근 ‘부평 테마의거리’ 핵심 가두 상권에 위치해 있다. 이에 따라 신원은 베스띠벨리와 씨 두 브랜드를 취급하는 복합 형태로 매장을 선보이며 2030세대부터 시니어 고객까지 다양한 연령층을 흡수하기 위한 전략을 수립해왔다.
27평 규모의 매장은 복합매장 형태답게 베스띠벨리와 씨의 아이템을 한 곳에서 만나볼 수 있는 것이 특징이다. 한 공간 내에 두 브랜드의 아이템을 각각 따로 배치해 아이덴티티가 다른 두 브랜드의 헤리티지를 경험해 볼 수 있으며, 여유로운 동선으로 쾌적한 쇼핑 환경을 제공한다.
신원은 부평점의 성공적인 안착을 위한 지원을 아끼지 않았다. 유동 인구가 많은 상권을 고려해 초두 상품 물량을 확대 투입했으며 다채로운 오픈 할인 프로모션 및 사은품 증정으로 모객 효과를 톡톡히 누렸다.
단순히 ‘반짝’ 신규 오픈 효과에 그치지 않기 위해 오픈 이후 본사와 매장 간 긴밀한 커뮤니케이션을 바탕으로 인기 상품 판매분에 대해 신속한 물량 공급도 뒷받침했다. 그 결과 오픈 일주일 만에 매출 7,000만원, 두 달 만에는 3억원을 달성하는 쾌거를 이뤘다.
신원 관계자는 “신원은 지역 상권의 특성을 고려한 로드숍 육성 전략을 앞세우면서 ‘점주와의 상생 도모’를 최우선으로 삼고 있다”며 “앞으로도 본사와 매장 간 기밀한 호흡을 바탕으로 우수매장 유치에 최선을 다할 것”이라고 말했다.
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Not only does the loss on Thursday keep the Lions out
of the playoffs, it also puts Detroit in last place in the
NFC North. With the loss to the Vikings on Thursday, the Lions
are officially eliminated from playoff contention. The Detroit
Lions had a dream regular season in 2024, going 15-2 and earning the top seed in the playoffs, but the 2025 season hasn’t been as smooth.
The Lions were flagged for offensive pass interference
on the game’s final play, erasing a touchdown lateraled to quarterback Jared Goff.
If the Lions can win out and the Green Bay Packers drop their final
two games, Detroit can still sneak into the playoffs. But a
huge tackle by Daniel Thomas and a sack from Aidan Hutchinson on third down boots the Vikings out of field-goal range and Detroit takes back over on offense.
The season will conclude next week in Chicago against the Bears,
where the most Detroit can do is try to play spoiler for their Ben Johnson and
their NFC North rivals. There are significant decisions to be made along the offensive line with
Glasgow and left tackle Taylor Decker. But there were some cruel closes calls — the controversial, 1-yard-away loss to the Steelers comes
to mind — that also cost Detroit. The Lions are also just 2-5 in one-possession games this season after going 7-2 in those games in 2024.
The Broncos have three first-timers among their six selections, while 49ers’ Trent Williams
and Kyle Juszczyk set positional records. Is the loss of Micah
Parsons too much for the Packers to overcome? Metcalf’s two-game
suspension was upheld by the NFL on Tuesday.
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