LS네트웍스(대표 문성준)의 프로–스펙스가 고기능성 러닝화 ‘하이퍼 러시 1.027’ 출시를 기념해 굿러너컴퍼니 서울숲점에서 10월 8일부터 27일까지 팝업스토어를 오픈한다.
약 2주간 진행되는 팝업스토어에서 프로–스펙스는 신제품 ‘하이퍼 러시 1.027’를 비롯한 다양한 러닝화를 전시하며 브랜드와 제품 스토리를 공유하고 러너들과 소통 강화에 나선다.
특히, 팝업 스토어를 방문한 러너들이 전문가에게 특징을 직접 설명 받으며 신제품을 체험할 수 있는 기회를 제공한다. 또한, 러닝화를 구매하는 러너들을 대상으로 경품 추첨을 진행, 당첨자에게는 프로–스펙스가 후원하는 2025 서울하프마라톤 참가권을 증정한다.
이번 팝업스토어에 본격 공개되는 ‘하이퍼 러시 1.027’은 프로–스펙스의 러닝화 하이퍼 러시 시리즈 인기에 힘입어 기획된 신제품으로 프로–스펙스가 후원하는 2024 춘천마라톤의 개최일인 10월 27일을 이름에 담았다.
이 제품은 신발 마지막 부분에 추가된 신발 끈 구멍으로 러너스 루프가 가능하도록 설계되어 발의 움직임을 안정시켜 주며 발등 압박을 줄여줘 편안한 착용감을 준다는 점이 특징이다.
탄소 섬유 8장 적층한 카본 플레이트와 물리 발포 EVA 폼을 접목해 가벼우면서도 쿠셔닝이 우수하며 에너지 리턴 효과를 극대화한다. 열기를 배출해주는데 탁월한 에어리 테크(Airy Tech) 갑피를 적용하여 통기성을 높여 발의 쾌적함을 유지시키는 데 도움을 준다.
또한, 화이트 컬러 바탕에 레드오렌지의 산뜻한 포인트 컬러를 조합해 스포티한 감성을 한층 끌어 올렸다. ‘하이퍼 러시 1.027’은 팝업스토어 굿러너컴퍼니 서울숲점 외에도 더현대 서울, 롯데백화점 부산본점 및 프로–스펙스 용산 직영점, 프로스펙스닷컴에서 구매 가능하다. 가격은 219,000원이다.
프로–스펙스 관계자는 “하이퍼 러시 1.027은 마라톤을 뛰는 장거리 러너들에게 필수적인 러너스 루프가 가능한 제품으로, 지난달 선판매 물량이 완판되며 많은 성원을 보내준 러너들에게 보답하고자 본 출시를 기념해 팝업스토어를 마련했다”고 설명했다.
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