CJ올리브영(대표 이선정)의 바이오 스킨 솔루션 브랜드 바이오힐 보(BIOHEAL BOH)가 지난 5월 1일(수), 팩토리얼 성수에서 ‘모공연구소 팝업 스토어(이하 모공연구소)’를 오픈했다.
오는 5월 11일(토)까지 총 11일간 운영되는 바이오힐 보 모공연구소는 ‘모공고민의 해답을 찾기 위해 재기 발랄한 연구들이 이루어지는 괴짜 실험실로부터의 초대’라는 테마로 기획됐다. 모공연구소는 바이오힐 보가 새롭게 출시한 모공케어 라인인 ‘프로바이오덤 콜라겐 리모델링’ 라인을 포함해, 프로바이오덤 3D 리프팅, 프로바이오덤 콜라겐 선케어 등 브랜드 대표 상품을 직접 체험할 수 있는 다채로운 공간으로 꾸려졌다.
입구에는 스크린으로 채워진 벽면에 바이오힐 보의 스토리텔링 영상이 상영되며, 피부진단기를 통해 자신의 모공 상태를 직접 확인해 볼 수 있는 체험형 프로그램이 위치해 있다. 메인존에서는 브랜드와 한층 더 가까워질 수 있는 바이오 스킨 솔루션 찾기, SNS방문기록 남기기 등 다양한 이벤트들이 진행되며, 누군가의 연구노트를 그대로 옮겨 놓은 듯한 아트웍도 확인해볼 수 있다.
바이오힐 보 담당자는 “이번 모공연구소 팝업 스토어는 많은 분들께서 그동안 바이오힐 보에 보내주신 성원과 관심에 보답함과 동시에, 기존에 보여드리지 못했던 이색적인 느낌으로 다가가기 위해 야심차게 준비했다”고 설명하며 “다양한 상상력이 더해진 바이오힐 보 모공연구소에 많은 분들이 방문해 즐거운 추억을 만들고 가시길 바란다”고 말했다.
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