브 랜 드: 디아스토리(THE A STORY)
전 개 사: 디아스토리
대 표 자 명: 강선아
주 소: 서울특별시 강남구 논현로 26
대표 연락처: 02-451-9596 / 010-6704-9596
BRAND INTRODUCTION
디아스토리는 당신의 일상을 멋스럽고 특별하게 만드는 ‘Resort mind Wear’ 이다. 디아스토리가 추구하는 리조트 마인드 웨어는 여성들이 일과 여가를 넘나들며 아름다운 삶을 살아갈 수 있도록 하고 있다. 디아스토리는 세상의 모든 여성들에게 활동하기 편안하면서도 영원한 젊음과 아름다움을 간직하도록 예술적인 감성을 담은 이야기(스타일)를 선사할 예정이다.
또한 이지프리(Easy), 컷팅프리(Cutting), 바디프리(Body), 자외선프리(UV), 링클프리(Wrinkles)를 실현하고 있다. 국내특허등록3건, 국제특허1건 디자인등록 26건을 기반으로 섬유기술사, 디자이너, 텍스타일 디자이너, 패턴사, 봉제사 등 전문인력의 기술을 보유해 기획, 디자인, 생산과 여기에 소재부터 완제품까지 메이드인 코리아로 원스톱 자체 개발하고 있다. 또한 K-FASHION을 목표로 해외시장에 수출하고 있다.
BRAND INFORMATION
PRODUCT
CONCEPT : RESORT, COLOR PLAY, PRINT, DAILY, HAPPY
TARGET: 40대~
PORTION : OUTER 20% / INNER 20% / DRESS 25%
BOTTOM 25% / ACCESSORY 10%
Main Item Price
OUTER : 228,000 ~ 368,000
INNER : 98,000 ~ 198,000
DRESS : 208,000 ~ 238,000
BOTTOM : 162,000~ 178,000
ACCESSORY : 69,000~399,000
PLACE
면세점 1개 , 백화점 5개, 가두점 2개, 리조트 6개
직영점 – 도곡점, 신현점
면세점 – 롯데월드타워
백화점 – 신세계마산점, 롯데 인천점, 롯데 대구점, AK PLAZA분당점, 대구백화점프라자점
리조트 – 쏠비치 : 삼척점, 양양점, 진도점·소노펠리체 홍천점·델피노 설악점·소노캄거제점
PROMOTION
1. 에이지 타깃을 낮춤 (딸과 엄마가 같이 입을 수 있는 에이지 리스)
2. 디아스토리 콘셉트 라인 구축 심화
3. 디아스토리 로고 및 심벌 리뉴얼화
4. 각 매장의 특성에 맞는 상품의 변화
5. 온라인 홍보 및 SNS 다양한 콘텐츠 개발
HOMEPAGE
https://www.theastory.co.kr
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예술적 감성의 프린트 톱으로, 신축성 있는 소재에 편안한 착용감을 주며 솔리드 스커트나 팬츠에도 코디하기 좋은 아이템. 올이 풀리지 않아 자신만의 스타일로 쉽게 리폼할 수 있음.
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