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Home미분류신세계그룹, 랜더스 쇼핑페스타 개막...봄맞이 가전 행사 진행
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신세계그룹, 랜더스 쇼핑페스타 개막…봄맞이 가전 행사 진행

이우섭 기자
By 이우섭 기자
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신세계그룹(회장 정용진)이 4일부터 13일까지 10일간 진행하는 ‘2025 랜더스 쇼핑페스타’를 진행한다. 올해 5년 차를 맞이한 본 행사는 지난해 행사 대비 22% 증가한 역대 최대 규모인 1조4000억 원 규모의 물량으로 준비했다. 신세계그룹 주요 계열사가 총출동해 ‘봄 쇼핑 축제의 최신 교과서’다운 경험을 선사한다는 방침이다.

한우부터 다이슨까지 고물가 시름 뚝! ‘랜쇼페 스타템 TOP100’ 공개
신세계그룹은 랜더스 쇼핑페스타에 반드시 사야 할 ‘랜쇼페 스타템 TOP100’을 선정했다. 이마트는 TOP100에 포함된 한우, 계란, 다이슨 청소기 등 인기 상품을 최대 50% 할인해 제공한다.

이마트는 4일부터 6일까지 3일간 대규모 할인과 적립 프로모션을 진행한다. 먼저 행사 카드 결제 시 한우 전 품목과 호주산 냉장 찜갈비를 최대 50% 할인한다. 수입 포도 전 품목 역시 30% 할인된 가격에 판매한다. 캐치티니핑 인기 상품과 레고 제품은 최대 50% 할인 판매한다. 행사 기간 할인 가능한 카드는 품목마다 상이하다.

조류 인플루엔자 확산과 수요 증가 등 영향으로 대란을 일으키고 있는 계란 역시 저렴한 가격에 판매한다. 이마트는 3일간 판란(30구, 대란)을 행사 카드 결제 시 3,980원에 판매한다.

또한 연어 필렛회(100g, 노르웨이산)를 행사카드와 함께 신세계 포인트 적립 시 3,190원에 판매하고, 봄 제철 보양식의 끝판왕으로 불리는 온가족손질민물장어(700g/박스)는 신세계포인트 적립 시 50% 할인한 29,900원에 선보인다.

랜더스 쇼핑페스타 중 단 하루만 할인가에 만날 수 있는 행사상품도 있다. 4일에는 하우스 봄 수박 6Kg 미만을 9,900원에, 5일 단 하루 동안 러시아산 대게(700g 내외, 마리)를 행사카드와 함께 신세계 포인트 적립 시 50% 할인한 가격으로 판매한다.

봄철 이사 및 웨딩 시즌을 맞아 가전 행사도 펼친다. 이마트에서는 집들이 선물로도 제격인 다이슨 가전 기획전을 열어 V12s 오리진 서브마린 청소기를 599,000원에 판매한다. 프리미엄 로봇청소기 드리미 L10S Ultra Gen2와 에코백스 Deebot X2 Omni도 50만원 대의 저렴한 가격로 소개한다.

이와 함께 일상 소비가 많은 먹거리인 냉동 핫도그·피자, 군만두, 돈까스, 올리브오일, 참치액, 파스타소스, 케찹/마요네즈 등의 전품목을 ‘2개 이상 구매 시 50% 할인’ 또는 ‘2+1’에 판매한다.

봄나들이와 캠핑 등을 준비하는 고객들을 위한 상품도 준비했다. 이마트·트레이더스 단독 직수입 브랜드인 헐켄(HULKEN) 롤링 토트백&카트를 최대 1만원 할인해 판매한다.

신세계푸드가 운영하는 이마트 내 ‘블랑제리’와 ‘E베이커리’는 피자, 롱바게트 등 한 끼 식사로 제격인 인기 먹거리를 파격적인 가격에 선보인다. 3-4인용 라지 사이즈인 12인치 ‘홈런 피자’를 9,990원에 판다.

이마트는 앱을 이용하는 고객을 대상으로 비트코인을 증정하는 특별 이벤트도 빗썸과 함께 진행한다. 4일부터 열흘간 이마트 앱 내 이벤트 페이지에서 쿠폰 코드를 받은 후, 빗썸 앱에 등록하면 자동 응모된다.

해당 기간 이마트 오프라인 매장에서 쇼핑 시 응모 기회가 한 번 더 제공되며, 1등 당첨자 1명은 비트코인 1개, 2등 당첨자들은 이마티콘 1만원 등 다양한 경품을 받을 수 있다.

야구팬 겨냥 온오프라인 할인 이벤트⋯’나이트 세일’ 혜택도 마련
야구 개막 시즌에 맞춰 열리는 이번 랜더스 쇼핑페스타에서는 야구 관련된 이색 상품을 만나고 다양한 체험을 할 수 있다.

신세계백화점은 모바일 앱을 통해 야구 찐팬을 위한 ‘굿즈 득템 이벤트’를 진행한다. 행사 기간 동안 행사 페이지에서 경품 응모 참여하기 버튼을 누르면 추첨을 통해 SSG랜더스 선수 사인 유니폼, 모자, 로고볼, 랜더스 스카이박스 관람권 등을 증정한다.

신세계백화점 강남점 오픈 스테이지에서는 5일부터 13일까지 ‘랜쇼페 베이스볼 필드’ 팝업스토어가 운영된다. 현장엔 야구 스윙 체험존, No.1 야구게임 컴투스프로야구V25 체험존, 경품 이벤트 등이 운영되고, SSG랜더스 굿즈샵도 마련된다.

올해 랜더스 쇼핑페스타는 저녁 시간대에도 쇼핑 혜택을 누릴 수 있도록 ‘나이트 세일’을 도입한다. 이마트는 4일부터 6일까지 오후 7시 이후 쇼핑하는 고객을 대상으로 특별한 혜택을 제공한다. 행사 기간 동안 오후 7시 이후 15만 원 이상 결제한 후 이마트앱 행사 페이지에서 응모하면 모든 고객에게 e머니 1만점을 지급한다.

신세계라이브쇼핑도 4일부터 13일까지 다양한 상품과 프로모션을 준비했다. TV방송과 모바일에서 동시에 ‘랜더스페스타 특가전’을 열어 에디티드, 블루핏, 조선호텔HMR 등 신세계라이브쇼핑에서만 만나볼 수 있는 차별화 상품들을 최대 63% 할인 판매한다.

또한 신규가입자를 대상으로 15% 할인 쿠폰을 제공하고, 상품별로 7% 카드할인과 최대 10% 적립, 다구매시 적립금 5천원 등을 추가로 제공한다. 특히 매일 밤 8시에 신세계라이브쇼핑의 봄 히트 상품들을 선착순으로 특가 판매할 계획이다.

신세계그룹 관계자는 “이번 랜더스 쇼핑페스타는 고객들에게 최고의 쇼핑 경험을 제공할 수 있도록 다채로운 프로모션과 할인 혜택을 마련했다”며 “봄을 기다리는 또 하나의 이유가 될 랜더스 쇼핑페스타를 통해 특별한 혜택을 누리길 바란다”고 말했다.

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