자사만의 경쟁력 3가지
- DESIGN – 브랜드와 산업의 본질을 설계하는 창의적 컨설팅
- CONNECT – 사람·시장·기술을 잇는 글로벌 네트워크
- SUSTAIN – 디지털 혁신과 친환경 철학으로 지속 가능한 패션 생태계 구축
PARTNERS INFOR
회사명: 제이케이디자인랩
대표자명: 홍재희
업무 담당자: 박찬영 차장 / 02-553-4084 / [email protected]
http://jkdesignlab.com
◇ JK디자인랩 – 패션산업의 새로운 생태계를 디자인하다
㈜제이케이디자인랩은 20년간의 글로벌 패션 컨설팅 경험을 기반으로 브랜드 기획부터 국내외 전시·패션쇼·유통·라이브커머스까지 아우르는 종합 패션 전략 컨설팅 기업이다. 국내 브랜드의 해외 진출을 지원하는 맞춤형 수출 기획 컨설팅부터 브랜드 기획, 글로벌 전시 및 패션쇼, 디지털 커머스까지 아우르는 ‘원스탑(One-Stop) 패션 컨설팅 플랫폼’ 기업으로 성장을 계속하고 있다.
제이케이디자인랩의 여정은 2005년 ‘브랜드 컨설팅’으로 시작됐다. 트렌드 예측, 수출 기획, 디자인 R&D, 해외 트렌드 포럼관 기획(뉴욕·파리·상하이) 등을 통해 수많은 국내 브랜드의 첫 해외 진출을 지원했다. 이어 미주·유럽 전시 기획 및 글로벌 컨설팅으로 활동 영역을 넓혀, 베트남·중국 등지의 디자인 컨설팅 및 제품 생산까지 수행하며 글로벌 브랜드 네트워크를 구축했다.
2019년 이후에는 디지털 커머스 & 유통으로의 전환을 통해 온라인 플랫폼, 라이브커머스, 해외 바이어 매칭 등 새로운 유통 생태계를 만들어가고 있다. 이렇게 ‘브랜드 컨설팅 → 글로벌 확장 → 디지털 전환’으로 이어지는 3단계 성장 로드맵을 통해 제이케이디자인랩은 한국 패션 비즈니스의 구조적 성장을 이끌어 왔다.
또한 JK디자인랩은 유통 경험과 마케팅 실무를 겸비한 전문가 그룹으로 구성되어 있다.
패션 트렌드 연구와 현장 중심의 실무 경험을 기반으로, 국내외 다양한 패션 브랜드를 브랜딩하고 해외 진출을 지원하는 데 특화되어 있다.
현재 대표적인 운영 사업으로는 아래와 같다.
· 하이서울쇼룸 운영 : 서울시가 주관하는 국내 대표 디자이너 쇼룸으로, 우수 디자이너 발굴 및 글로벌 수출을 위한 허브 역할을 수행.
· 라이브커머스 기획 및 운영 : 브랜드 맞춤형 방송 기획, 콘텐츠 제작, 실시간 세일즈 관리.
· 수출 수주회 개최 : 해외 바이어 초청 및 현장 상담을 통한 수출 상담·계약 추진.
· 해외전시회 트렌드 포럼관 기획 : 글로벌 패션 전시 현장에서 한국 브랜드의 차별화된 존재감 확립.
2024년부터 제이케이디자인랩은 한국중소벤처기업유통원과 함께 성수동 및 이태원 일대에서 ‘로컬 브랜드 팝업스토어’를 기획·운영하고 있다. 이 프로젝트는 국내 소상공인 브랜드의 홍보와 유통 활성화를 목표로 하며, 패션·뷰티·리빙·푸드 등 다양한 분야의 참여 업체가 소비자와 직접 소통하는 자리로 호평을 받았다.
‘트렌드를 예측하고 시장을 설계하는 회사’인 제이케이디자인랩은 패션산업의 미래를 디자인하는 전략 파트너로서, 한국 디자이너와 브랜드가 글로벌 무대에서 지속가능한 성장을 이어갈 수 있도록 그 길을 함께 만들어가고 있다.
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