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ABC마트, 통합 온라인몰 ‘아트닷컴(A-RT.COM)’ 오픈

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국내 최대 슈즈 멀티 스토어 ABC마트(대표 이기호)가 고객의 신발 쇼핑 편의성을 향상시키고자 다양한 콘텐츠와 서비스를 제공하는 ‘아트닷컴(A-RT.COM)’을 새롭게 오픈한다고 최근 밝혔다.

아트닷컴은 스탠다드 채널인 ABC마트와 희소성 있는 아이템을 선보이는 그랜드스테이지 채널을 통합해 선보이는 온라인 사이트이다. ABC마트는 1020세대 젊은 소비자를 위한 스포츠 패션을 제안하고 콘텐츠 중심의 즐길 거리 선사하고자 아트닷컴을 오픈하게 됐다.

아트닷컴은 소비자에게 제품 정보를 보다 친근하고 재미있게 전달할 수 있도록 사이트 내 다양한 코너를 구성한 점이 특징이다. 매장 직원이 직접 제품을 소개하는 ‘스태프픽’부터 이달의 트렌드 제품을 소개하는 ‘월별 트렌드 슈즈’, ABC마트의 다양한 소식을 전하는 ‘아트뉴스(A-RT NEWS)’까지 마련되어 소비자에게 한층 더 풍부한 볼거리를 제공한다. ABC마트는 아트닷컴을 통해 신발의 경계를 넘어 의류, 액세서리까지 다양한 패션 트렌드를 선보일 계획이다.

또한 온ㆍ오프라인의 경계를 넘어 소비자가 보다 편리하고 빠르게 제품을 만날 수 있도록 아트닷컴 안에서 ABC마트와 그랜드스테이지 채널의 전 상품을 한 번에 검색하고 구매할 수 있도록 구성했다. 뿐만 아니라 아트닷컴을 통해 원하는 제품의 오프라인 매장 재고 확인은 물론 오프라인 매장에 표기된 상품 바코드 스캔을 통해 해당 매장의 재고 조회가 가능하도록 만들어 편의성을 강화했다.

ABC마트는 소비자에게 특별한 혜택을 제공하고자 온ㆍ오프라인 통합 멤버십 서비스를 확대하고 향후 특별 배송 서비스를 통하여 혜택을 강화할 예정이다. 또한 온ㆍ오프라인에서 동시에 사용할 수 있는 충전식 기프트 카드 서비스를 새롭게 론칭하였으며 온ㆍ오프라인 구분 없이 기프트 카드 구매 및 충전, 사용이 가능하다. 카카오 선물하기 채널을 통해서도 기프트 카드를 구매할 수 있다.

한편, ABC마트는 아트닷컴 오픈을 기념해 다양한 프로모션을 진행한다. 먼저 오는 3월 19일까지 아트닷컴 앱을 통해 ‘100% 당첨 룰렛 이벤트’에 참여하면 최대 30% 할인권과 스타벅스, CU, 파리바게뜨 모바일 상품권 등을 증정한다.

오는 3월 15일까지 온라인 및 오프라인 매장에서 5만원 이상 구매한 멤버십 회원 가운데 추첨을 통해 총 15명에게 LG그램 노트북, LG 코드제로 A9 무선 청소기, 애플 아이폰11 프로, 애플 에어팟 프로 등 푸짐한 선물을 선사한다. 아트닷컴 앱 설치 후 멤버십 회원으로 로그인한 고객에게는 5만원 이상 구매 시, 온라인에서 사용 가능한 1만원 할인 쿠폰을 증정한다.

ABC마트 관계자는 “차별화된 쇼핑 서비스와 콘텐츠 중심의 즐길 거리를 제공하고자 통합 온라인 사이트 ‘아트닷컴’을 오픈하게 됐다”라며 “앞으로도 고객들의 신발 쇼핑 편의성을 강화하고 다채로운 경험을 선사할 수 있는 활동들을 기획해 선보일 계획”이라고 말했다

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