LG생활건강(대표 이정애)이 문화체육관광부가 주최하고 한국공예·디자인문화진흥원이 주관한 ‘오늘전통협업’으로 특별 제작한 옻칠 아트 피스를 담은 ‘더후 환유 아트 헤리티지 에디션’을 선보였다.
‘오늘전통협업’은 국내 민간 기업과 전통문화 창작자가 함께 전통문화의 가치를 현대적으로 해석하고, 이를 반영한 새로운 상품과 콘텐츠를 개발하는 사업이다. LG생활건강은 지난해 ‘프리즈 뉴욕 아트페어’에 참가한 옻칠 작가 김옥 씨와 손 잡고, 세상에 단 서른 점 뿐인 옻칠 트레이를 완성했다.
김 작가는 이번 작업에서 궁중 피부과학 럭셔리 코스메틱 브랜드 ‘더후’의 대표 라인 ‘환유’에서 받은 영감을 옻칠로 층층이 쌓는 ‘Merge’ 기법을 구사했다. 가로 295.66mm, 세로 94.13mm, 높이 7mm의 금속 원기둥 트레이에 청동빛 옻칠을 섬세하게 입혔다. 이 과정에서 환유 라인의 주성분인 산삼(山蔘)이 지닌 생명력과 대자연의 기운을 시각적으로 구현했다.
한정판 ‘더후 환유 아트 헤리티지 에디션’은 김 작가가 손수 만든 옻칠 트레이와 함께 환유 전 제품을 함께 구성해 품격을 높였다.
특히 ‘환유고’는 탁월한 안티에이징 효과를 지닌 ‘산삼진세노사이드’ 성분을 담아 굵은 주름, 잔 주름, 리프팅, 탄력, 피부결 등 이른바 5대 노화 시그널을 케어하는 대표 럭셔리 스킨 롱제비티 크림이다. 지난해 경주 APEC 정상회의에서 글로벌 정상 VIP들에게 제공하는 공식 선물로 선정되며 주목 받았다.
LG생활건강 더후 관계자는 “브랜드와 전통문화가 만나 브랜드 고유의 미감과 예술가의 창의성이 마음껏 발현된 고품격 디자인의 상품을 선보일 수 있었다”며 “궁중 예술과 전통문화의 현대적 활용 방안을 지속적으로 모색하며 차별화된 고객가치를 제공하겠다”고 말했다.


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