CCG

자사만의 경쟁력 3가지

빅키스톤 : 상품기획, 제조, 유통, 수출업 전문
가온누리 미디어 : 광고, 기업홍보영상, TV홈쇼핑영상 진행
와우온 : IT, 플랫폼, 연구개발

PARTNERS INFOR
회사명: CCG Contents Commerce Group 콘텐츠 커머스 그룹
대표자명: 김양미
업무 담당자: 070-5470-5363

CCG(Contents Commerce Group 콘텐츠 커머스 그룹)은 리테일, 콘텐츠, IT 등의 3가지 카테고리로 비즈니스를 진행하고 있다.

우선 리테일 파트인 빅키스톤은 상품기획, 제조, 유통, 수출업을 담당하고 있다. 콘텐츠를 맡고 있는 가온누리 미디어는 광고, 기업홍보 영상, TV홈쇼핑 영상을 진행하고 있다. IT 부문은 와우온에서 업무 담당을 하고 있으며 IT, 플랫폼, 연구개발 등이 핵심 업무이다.

빅키스톤은 TV홈쇼핑 유통 및 판매전략 등 TV홈쇼핑 전체 업무를 운영하는 유통벤더 업무를 진행하고 있다. 국내 생방송 TV홈쇼핑 녹화방송 티커머스 홈쇼핑 전체 방송 채널과 인터넷 라이브커머스를 통해 홍보 및 유통을 희망하는 상품을 발굴하며 마케팅 기획, 영업, 운영, 방송전략, 생방송 전략, 방송 후 지속관리 등의 전체 업무를 유통하는 유통벤더 업무를 하고 있다.

뿐만 아니라, TV홈쇼핑 렌탈 상품 운영관리를 하는 렌탈기획 운영벤더 업무를 한다. 국내 생방송 TV홈쇼핑과 녹화방송 티커머스 홈쇼핑 전체 방송 채널을 통해 홍보 및 유통을 희망하는 렌탈 상품을 발굴하여 렌탈구조기획 및 설계, 렌탈금융지원 등의 업무를 하고 있다.

두 번째 사업부인 ‘가온누리 미디어’는 영상 제작 전문 프로덕션으로 1000여 개의 프로젝트를 진행했으며 300여 개 기업과 계약, 100여 개가 넘는 업종을 진행하는 등 크리에이티브 기능을 더해 브랜드의 가치를 창출해내고 있다.

세 번째 ‘와우온’은 실시간 PPL 상품 구매 서비스로 실시간 상품을 구매할 수 있도록 돕고 있다. 직접 개발한 ‘PPL EZ(이지)’는 스마트폰 앱을 통해 각종 제작지원, PPL광고, 협찬 등을 모집할 수 있는 PPL광고를 중심으로 한 광고중개 플랫폼(B to B)이다.

스마트폰 앱으로 서비스한 이유는 빠른 정보 전달과 광고 결정권자인 임원들이 데스크탑 활용보다 스마트폰 활용 빈도가 높기 때문이다.

‘PPL EZ(이지)’를 통해 별도의 투자나 비용 없이 프로그램 정보만 공유하면 제작지원, PPL 광고, 협찬 등 모집이 가능하며 드라마, 영화, 예능, 다큐에서 인플루언서까지 다양한 콘텐츠와 금액을 한눈에 볼 수 있도록 했다.

33 COMMENTS

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